Social Media Management
Emphasis on Copy, Strategy, & Community Management
eddy, fully furnished collaborative housing powered by ambitious people in Los Angeles.
Platforms: Instagram & Facebook
Question: How do we reach creatives moving to (or within) Los Angeles looking for housing?
Gameplan: Create informative and fun content with the city of Los Angeles as a centerpiece. Connect with local businesses to establish eddy within the community. Showcase the building's amenities and resident camaraderie while emphasizing the many attractions that the city has to offer, creating a holistic view of life at eddy.
Social Media Management
Emphasis on Copy, Strategy, & Community Management
MADO, the world's first energy drink made with antioxidant powerhouse astaxanthin.
Platforms: TikTok, Instagram, & Facebook
Question: How do we introduce the market to astaxanthin and position MADO as a must-have energy drink?
Gameplan: Explain the benefits of astaxanthin and showcase MADO in a dynamic context that allows audiences to envision themselves incorporating MADO into their daily routine. Incorporate memes and humor to show a lighthearted side of the brand and appeal to new consumers.
Paid Ads
Emphasis on Copy & Strategy
Olive & Chain, a boutique luxury jeweler based in New York.
Platforms: Instagram & Facebook
Question: How do we reinvigorate the O&C brand and reach new audiences?
Gameplan: Entice audiences to visit the Olive and Chain website to find their signature bling by highlighting signature pieces from the "Celestial" collection.
Blog Posts
Emphasis on Long-Form, SEO-Driven Copy
Gyde, a platform that connects skilled marketers with the perfect jobs and opportunities.
Platform: Gyde's Marketing Professional Community
Question: How do we gather compelling insights for existing marketing professionals that will keep them intrigued and coming back to the platform for more?
Gameplan: Create informative long-form content that caters to individuals who are already experts in the marketing industry. By focusing on topics such as Web 3.0 in this article, we were able to pique the interest of professionals looking to adapt to this ever-evolving market and offer insights into how to build on their existing skills.
Email Campaign CRM
Emphasis on Copy, Design, and Strategy
Printique, a boutique printing company based in Brooklyn.
Platform: Klaviyo
Question: How do we boost sales within our existing customer base?
Gameplan: Make Printique a part of customers' daily lives by delivering high-caliber insights and announcements directly to their inboxes. Let our community know that they can trust us to handle their most prized memories with care. Promote sales and
Subject Line: Social Media is Temporary, Prints are Forever ✨
Preview Text: Turn candid moments into photos you can hold in your hands.
Other Credentials:
literally just always on my phone. if i know one thing it is how to take a good picture and write a bangin' caption to go with it. exhibits a, b, and c: